Cookie Policy

This Cookie Policy explains how plerix GmbH uses cookies and similar tracking technologies on our website. We are committed to transparency about our data practices and your privacy choices.

Last updated: 1st January 2026

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how their site is being used.

Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by other websites whose services are used on the page you're visiting). They can also be session cookies (deleted when you close your browser) or persistent cookies (stored on your device for a set period).

We use cookies to enhance your browsing experience, analyse website traffic, personalise content, and for marketing purposes including remarketing campaigns.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of necessary cookies.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website's performance and user experience.

Functional Cookies

These cookies allow the website to remember choices you make (such as your language preference or cookie consent choices) and provide enhanced, more personal features.

Marketing Cookies

These cookies are used to track visitors across websites with the intention of displaying ads that are relevant and engaging. They are used for remarketing campaigns, measuring advertising effectiveness, and delivering personalised advertisements.

Specific Cookies We Use

The following table provides details about the specific cookies used on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - advertising and remarketing 1 year Marketing

Third-Party Cookies

Our website uses services from third-party providers that may set their own cookies. These include:

Google Analytics

We use Google Analytics to analyse how visitors use our website. Google Analytics uses cookies to collect information about website usage, which helps us improve our site. The information collected is anonymous and includes data such as the number of visitors, where they came from, and which pages they visited.

Google Ads

We use Google Ads for advertising and remarketing campaigns. These cookies help us measure the effectiveness of our advertising, show relevant ads to people who have visited our website, and track conversions from our marketing campaigns.

Google Fonts

Our website uses Google Fonts to display text consistently across different browsers and devices. Google may collect usage data when fonts are loaded, though this is primarily for service improvement purposes.

For more information about how Google uses data, please visit Google's Privacy Policy.

Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to adjust how Google Analytics and Google Ads behave based on your consent choices. When you decline certain cookie categories:

  • Google Analytics will not use cookies for measurement but may still collect aggregated, anonymised data
  • Google Ads will not use cookies for advertising personalisation or remarketing
  • Conversion measurement will be limited to privacy-safe methods
  • Your privacy preferences are respected whilst still allowing basic functionality

This ensures that our marketing tools work within the boundaries of your consent choices whilst maintaining your privacy.

How to Control Cookies

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Allow all cookies including analytics and marketing cookies
  • Reject All: Only allow necessary cookies required for the website to function
  • Customise: Choose which categories of cookies you want to allow

Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking on the cookie preferences link in our website footer
  • Clearing your browser cookies and revisiting our site
  • Using your browser settings to manage cookies

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Block third-party cookies only
  • Delete existing cookies
  • Set cookies to expire when you close your browser
  • Be notified when websites try to set cookies

Please note that blocking or deleting cookies may impact your experience on our website and limit functionality.

Opt-Out Tools

For specific third-party services, you can also use these opt-out tools:

Impact of Disabling Cookies

If you choose to disable certain types of cookies, it may impact your experience on our website:

  • Necessary cookies: The website may not function properly without these
  • Analytics cookies: We won't be able to improve our website based on usage data
  • Functional cookies: You may need to re-enter preferences on each visit
  • Marketing cookies: You may see less relevant advertisements and we can't measure campaign effectiveness

Even with marketing cookies disabled, you may still see advertisements, but they will be less targeted to your interests.

Data Protection and Privacy

We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR). Our use of cookies is designed to:

  • Respect your privacy choices and consent preferences
  • Minimise data collection to what is necessary for our legitimate purposes
  • Provide transparency about our data practices
  • Ensure data security and appropriate retention periods

For more detailed information about how we handle your personal data, please see our Privacy Policy.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes:

  • We will post the updated Cookie Policy on our website
  • We will update the "Last updated" date at the top of this page
  • We may notify you through our cookie consent banner
  • We may request renewed consent for new cookie purposes

We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices.

Contact Us

If you have any questions about this Cookie Policy, our use of cookies, or your privacy choices, please contact us:

plerix GmbH
Praterstraße 177
1059 Vienna, Austria

Email: privacy@plerix.top
Phone: +43 1 852 4578
Business Hours: Monday - Friday: 9:00 - 18:00